A New Era of Culture Shaping Has Emerged: Here’s How It May Affect Organization

Culture is a vital factor of an organization’s success and yet not so easy to develop, sustain, and grow. In The post-pandemic era, culture acts as a compass and a lighthouse that brings organizations to the shore of prosperity and success.

Management scholars have identified three dimensions for organizational culture that stand out as we recover from the pandemic. One is the dimension of trust, which is expressed by mutual trust and respect for the common good. The second is the dimension of learning that focuses on exploration and innovation. The third, is collaboration, which is an example of actively supporting employees. These three dimensions simplify the complexity of an organization’s culture and shape it. In this article, we intend to introduce a new approach using these three dimensions to better understand and shape culture more effectively. This new approach involves all members of the organization and builds greater results for organizations in the post-COVID-19 era. Using these three cultural dimensions has a surprising impact on the success of companies.

Authors: Mostafa Sayyadi, Michael J. Provitera

Link: https://doi.org/10.28945/5065

Cite as: Sayyadi, M. & Provitera, M.J. (2022). A new era of culture shaping has emerged: Here’s how it may affect organizations. Muma Business Review 6(8). 129-135. https://doi.org/10.28945/5065