Category «Marketing»

Case Study: A Workplace Wellness Policy and HIV/AIDS Policy for Zambia’s Ministry of Tourism and Arts

The Ministry of Tourism and Arts (2018) identified an overall goal of utilizing Zambia’s natural and cultural resources as a tourism driver to increase economic growth for the country. However, the industry has experienced problems with attrition, productivity, and high mortality rates of wildlife police officers (WPOs) which negatively affects the ability to protect the …

Investigating Market and Regulatory Forces Shaping Artificial Intelligence Adoptions

The Artificial Intelligence (AI) industry has experienced tremendous growth in recent years. Consequently, there has been considerable hype, interest, and even misinformation in the media regarding this emergent technology. Practitioners and academics alike are interested in learning how this market functions in order to make evidence-based decisions regarding its adoption.

Intangible Capital: Culture of Innovation and its Impact on the Cash Flow Multiple

Intangible assets are growing exponentially as a component of company value, but these assets are often unmanaged due to generally accepted accounting principles (GAAP), which provide no accountability. This research paper reaffirms and expands a proven alternative approach, which utilizes the CoreBrand Index® to measure, value, and manage intangible assets, and their financial impact on …

Which Drivers of User Engagement Support the Cost-Effectiveness of Online Self-Help Programs? Amazon Turkers Tell Web Managers What Matters.

Open Forest is a provider of online mental health self-help programs and, in this context, it is crucial to understand the needs of potential users. With a high prevalence of ADHD, user needs to establish commitment and loyalty centered on the ability to engage with others online.