Category «Marketing»

Case Study: A Workplace Wellness Policy and HIV/AIDS Policy for Zambia’s Ministry of Tourism and Arts

The Ministry of Tourism and Arts (2018) identified an overall goal of utilizing Zambia’s natural and cultural resources as a tourism driver to increase economic growth for the country. However, the industry has experienced problems with attrition, productivity, and high mortality rates of wildlife police officers (WPOs) which negatively affects the ability to protect the …

Investigating Market and Regulatory Forces Shaping Artificial Intelligence Adoptions

The Artificial Intelligence (AI) industry has experienced tremendous growth in recent years. Consequently, there has been considerable hype, interest, and even misinformation in the media regarding this emergent technology. Practitioners and academics alike are interested in learning how this market functions in order to make evidence-based decisions regarding its adoption.

Chamber of Commerce Leaders: How aligned are they for their organization’s success?

There are over 7,000 chambers of commerce in the United States. Most are led by a paid staff Executive who serves for multiple years as a fulltime employee. They are also driven by a volunteer Chairperson who, typically, serves for one year. Working together is critical for organizational success.

Semi-Autonomous Vehicles & Connected Vehicles Can Save Lives Now!

Autonomous Vehicles mass adoption is not expected until the 2030’s.  Almost 40,000 Americans lose their lives in traffic fatalities every year.  The technology for Connected Vehicles and Semi-Autonomous Vehicles is here and ready to be implemented.  Why has this not happened yet?

An Examination of Autonomous Vehicle Technology

Although Autonomous Vehicle (A/V) technology has been advancing at a rapid pace, the prospect of mass deployment has not yet been achieved. The American public’s resistance is justified as highly publicized failures of the technology have been reported, heightening public concerns.

Intangible Capital: Culture of Innovation and its Impact on the Cash Flow Multiple

Intangible assets are growing exponentially as a component of company value, but these assets are often unmanaged due to generally accepted accounting principles (GAAP), which provide no accountability. This research paper reaffirms and expands a proven alternative approach, which utilizes the CoreBrand Index® to measure, value, and manage intangible assets, and their financial impact on …