Category «Marketing»

Chamber of Commerce Leaders: How aligned are they for their organization’s success?

There are over 7,000 chambers of commerce in the United States. Most are led by a paid staff Executive who serves for multiple years as a fulltime employee. They are also driven by a volunteer Chairperson who, typically, serves for one year. Working together is critical for organizational success.

Semi-Autonomous Vehicles & Connected Vehicles Can Save Lives Now!

Autonomous Vehicles mass adoption is not expected until the 2030’s.  Almost 40,000 Americans lose their lives in traffic fatalities every year.  The technology for Connected Vehicles and Semi-Autonomous Vehicles is here and ready to be implemented.  Why has this not happened yet?

An Examination of Autonomous Vehicle Technology

Although Autonomous Vehicle (A/V) technology has been advancing at a rapid pace, the prospect of mass deployment has not yet been achieved. The American public’s resistance is justified as highly publicized failures of the technology have been reported, heightening public concerns.

Intangible Capital: Culture of Innovation and its Impact on the Cash Flow Multiple

Intangible assets are growing exponentially as a component of company value, but these assets are often unmanaged due to generally accepted accounting principles (GAAP), which provide no accountability. This research paper reaffirms and expands a proven alternative approach, which utilizes the CoreBrand Index® to measure, value, and manage intangible assets, and their financial impact on …

Which Drivers of User Engagement Support the Cost-Effectiveness of Online Self-Help Programs? Amazon Turkers Tell Web Managers What Matters.

Open Forest is a provider of online mental health self-help programs and, in this context, it is crucial to understand the needs of potential users. With a high prevalence of ADHD, user needs to establish commitment and loyalty centered on the ability to engage with others online.

And a Miracle Happens!

Firms struggle with transforming sales teams and sometimes resort to replacing sales people to accomplish business objectives. Sustainability theory provides a framework for analyzing the effects of replacing salespeople for all stakeholders. By applying sustainability theory to sales transformation, managers can improve understanding of externalities and thus the total cost of the hiring cycle.