Category «Empirical findings article»

A Qualitative Approach to Understanding Adoption or Resistance of Long-standing Belief Systems within the Equine Industry

Long-standing belief systems are embedded both culturally and historically within the equine industry. A new belief system has been introduced into this industry causing friction to the traditional beliefs. The interviews under analysis are in pursuance of uncovering the possible reasons why people are resisting change or adopting a new belief system.

Which Drivers of User Engagement Support the Cost-Effectiveness of Online Self-Help Programs? Amazon Turkers Tell Web Managers What Matters.

Open Forest is a provider of online mental health self-help programs and, in this context, it is crucial to understand the needs of potential users. With a high prevalence of ADHD, user needs to establish commitment and loyalty centered on the ability to engage with others online.