It seems obvious that a culture of innovation would be good for a company’s performance. Unfortunately, accounting standards don’t allow for intangible assets, such as innovation, to appear on the balance sheet. Why then should a Culture of Innovation be measured, valued and managed, if the financial results are meaningless to executive management?
How Does a Member’s Perception of Value Influence Their Decision to Join a Professional Organization?
A professional organization can increase their paying membership by providing items and activities of value to their members. The items and activities most desired from professional organizations include knowledge sharing, opportunities for collaboration, expanding professional networks, and the availability of collaboration spaces.