Corporate Brand Impact on Sales / Revenue Per Share

The research question explores the importance of corporate brand’s impact on sales / revenue per sharegeneration. This is important because it allows communications executives to understand the impactof their work and justify budget allocations and expenditures. Authors: Brad A. Puckey Link: https://doi.org/10.28945/4831 Cite as: Puckey, B.A. (2021). Corporate brand impact on sales / revenue per …