Category «Research summary for practice»

Corporate Brand Impact on Sales / Revenue Per Share

The research question explores the importance of corporate brand’s impact on sales / revenue per sharegeneration. This is important because it allows communications executives to understand the impactof their work and justify budget allocations and expenditures. Authors: Brad A. Puckey Link:  https://doi.org/10.28945/4831 Cite as: Puckey, B.A. (2021). Corporate brand impact on sales / revenue per …

Clarifying the Relationship of Design Thinking to the Military Decision-Making Process

The complexity of today’s operational environment where military organizations are conducting campaigns has grown exponentially. To address this expanding complexity, the Defense Department introduced ‘design’ into its problem-solving doctrine.

Elevating Training Effectiveness: Exploring the Factors in the Learner’s Environment that Influence Training Transfer

In today’s work environment, factors that support the transfer or learning from the training room to the job are sometimes absent. Leaders hold the key to ensuring the commonly missed factors are present, securing the value of the training program and successful attainment of business goals. Authors: Michael E. Summers Link: https://doi.org/10.28945/4825 Cite as: Summers, …

The Impact of War on U.S. Army Leader Self-Development Domain in the Early 21st Century

The past 19 years of war have impacted the U.S. Army in countless ways. One is arguably on its most precious capability—its officer leaders. As the Army rose to war-related challenges, it did so at leader-development costs. Little time, focus, and a battle environment left developing others and oneself low on the list of priorities.

Predictors of Economic Outlook in Stability Operations

Despite the high cost and high frequency of failure in expatriate assignments, the potential value and U.S. participation in stabilization efforts create conditions for locally legitimate authorities to manage conflict and prevent violence. Stability functions conducted by the U.S. government include security, foreign humanitarian assistance, economic stabilization and infrastructure, the rule of law, and governance.

Influences of Decisions and Outcomes on Organizational Identity and Sustainable Viability in Small, Private, Nonprofit, Mission-focused Higher Education Institutions

Achieving institutional relevance, distinctiveness, and affordability among present and future stakeholders determines sustainable viability for small, private, nonprofit higher education institutions. Actionable findings are discussed and a conceptual framework for decision-making is presented.

An Innovative Approach to Sales Lead Generation Using Machine Learning

Using the eADR research method we address a problem of practice in the U.S. staffing industry which is the need for more innovative sales lead generation solutions. Working with a leading U.S staffing firm, we designed and implemented a solution that allows the partner firm to discover new leads.

Digital Identity: A Human-Centered Risk Awareness Study

Cybersecurity breaches have been at the forefront of most news outlets, recently. People’s Digital Identity has been at the epicenter of cybersecurity breaches. Defining the composition of digital identity is the first step at risk identification and the first step towards risk mitigation. Cybersecurity risk management tools are lacking in user-centricity. Organizations like the National …

Improving Employee Engagement Through Leadership Style

The research described in this paper affirmed the strong, positive, direct relationships between Psychological Capital and Engagement and Transformational Leadership and Engagement. Additionally, it showed that Transformational Leadership could positively moderate the Psychological Capital and Employee Engagement relationship.

Blockchain Use Cases in Financial Services

Despite having tried extensively to recruit females to the financial management sector, the industry finds This qualitative study provided insights into the top 17 blockchain use cases identified by Financial Services leaders in 2018 and how much progress (or lack of progress) has been made in 2020. This research provided insights for Financial Services managers …