Category «Article»

Which Drivers of User Engagement Support the Cost-Effectiveness of Online Self-Help Programs? Amazon Turkers Tell Web Managers What Matters.

Open Forest is a provider of online mental health self-help programs and, in this context, it is crucial to understand the needs of potential users. With a high prevalence of ADHD, user needs to establish commitment and loyalty centered on the ability to engage with others online.

Risk Analysis for Initial Needs (RAIN): Improving a Time Zero Startup Plan through Resource Based Auditing (RBA) and a Launch Focused Strategy

Using the Risk Analysis for Initial Needs (RAIN) planning model and its resource-based audit (RBA) tool to support the creation of a time zero startup business plan will improve the perceived value of the startup plan to founders and stakeholders by identifying gaps between the needs and availability of the needed resources at time zero.