A summary of a qualitative and quantitative investigation into what factors are present at time zero that increase the probability that a startup will achieve long term sustainability. The findings of this study will empower advisors and founders on how to improve startup survival rates.
Using the Risk Analysis for Initial Needs (RAIN) planning model and its resource-based audit (RBA) tool to support the creation of a time zero startup business plan will improve the perceived value of the startup plan to founders and stakeholders by identifying gaps between the needs and availability of the needed resources at time zero.
Organizations are constantly seeking ways to reinvent themselves through innovation. The process of selecting ideas in the early stages of innovation has a significant impact on the probability for success of new products or services. This paper investigates the critical factors organizations consider in the selection process.
Is Entrepreneurship a skill to be trained, a natural ability, or both? Understanding the source of supply and/or the quantity supplied of entrepreneurs is crucial to encouraging new business creation.
Companies literally spend billions training sales people and yet continue to have problems transforming sales teams. This paper describes the results of a pilot survey conducted with sales teams in the Americas and Asia.
Firms struggle with transforming sales teams and sometimes resort to replacing sales people to accomplish business objectives. Sustainability theory provides a framework for analyzing the effects of replacing salespeople for all stakeholders. By applying sustainability theory to sales transformation, managers can improve understanding of externalities and thus the total cost of the hiring cycle.
Chris Kay, Humana’s Chief Innovation Officer, shared insights into the innovation decision-making process. Kay discussed specific strategies employed by Humana to bring consumer insights to action and he shared examples of the development of innovation ideas.
An autobiographical example case study describing the path of the first candidate to complete his dissertation defense at the Muma College of Business’ DBA program.
What is the Muma Business Review (MBR)? Why would you read the MBR? Why would you submit your work to the MBR? Why would you serve as an MBR reviewer?