The research question explores the importance of corporate brand’s impact on sales / revenue per share
generation. This is important because it allows communications executives to understand the impact
of their work and justify budget allocations and expenditures.
Authors: Brad A. Puckey
Cite as: Puckey, B.A. (2021). Corporate brand impact on sales / revenue per share. Muma Business Review, 5(17). 147-149. https://doi.org/10.28945/4831