Intangible assets are growing exponentially as a component of company value, but these assets are often unmanaged due to generally accepted accounting principles (GAAP), which provide no accountability. This research paper reaffirms and expands a proven alternative approach, which utilizes the CoreBrand Index® to measure, value, and manage intangible assets, and their financial impact on the corporation’s cash flow multiple.
Author: James R. Gregory
Cite as: Gregory, J.R. (2018). Intangible capital: Culture of innovation and its impact on the cash flow multiple, Muma Business Review 2(11). 147-149. https://doi.org/10.28945/4206