Tag «Crowdfunding»

Development of a Theory That Explains Why Funders of Reward-Based Crowdfunding Campaigns Cancel or Decrease Previously Made Pledges

Crowdfunding research has primarily been composed of attempts to identify crowdfunding performance and success factors. A research gap exists concerning funder motivations and behaviors as well as the dynamics that occur with pledge changes during crowdfunding campaigns. Therefore, understanding funder motivations and pledging behaviors during reward-based crowdfunding campaigns was the focus of this inquiry.

An Examination of Unaddressed Research Gaps in Reward-Based Crowdfunding Performance and Success

Entrepreneurs’ options for raising capital have changed dramatically in the 21st Century. Of the new options for individuals and businesses to raise funds, none has received more attention in the last decade than crowdfunding.

Reward-based Crowdfunding in a Pandemic

In early 2020, many entrepreneurs were ready to turn to alternative financing such as crowdfunding. But were the ‘crowd’ financing campaigns like they used to? They were not; paradoxically, they were helping projects succeed at a never-before-seen rate.