Machine Learning

An Innovative Approach to Sales Lead Generation Using Machine Learning

Using the eADR research method we address a problem of practice in the U.S. staffing industry which is the need for more innovative sales lead generation solutions. Working with a leading U.S staffing firm, we designed and implemented a solution that allows the partner firm to discover new leads.

Investigating Market and Regulatory Forces Shaping Artificial Intelligence Adoptions

The Artificial Intelligence (AI) industry has experienced tremendous growth in recent years. Consequently, there has been considerable hype, interest, and even misinformation in the media regarding this emergent technology. Practitioners and academics alike are interested in learning how this market functions in order to make evidence-based decisions regarding its adoption.