Tag «Sales»

An Innovative Approach to Sales Lead Generation Using Machine Learning

Using the eADR research method we address a problem of practice in the U.S. staffing industry which is the need for more innovative sales lead generation solutions. Working with a leading U.S staffing firm, we designed and implemented a solution that allows the partner firm to discover new leads.

And a Miracle Happens!

Firms struggle with transforming sales teams and sometimes resort to replacing sales people to accomplish business objectives. Sustainability theory provides a framework for analyzing the effects of replacing salespeople for all stakeholders. By applying sustainability theory to sales transformation, managers can improve understanding of externalities and thus the total cost of the hiring cycle.