Companies literally spend billions training sales people and yet continue to have problems transforming sales teams. This paper describes the results of a pilot survey conducted with sales teams in the Americas and Asia.
Firms struggle with transforming sales teams and sometimes resort to replacing sales people to accomplish business objectives. Sustainability theory provides a framework for analyzing the effects of replacing salespeople for all stakeholders. By applying sustainability theory to sales transformation, managers can improve understanding of externalities and thus the total cost of the hiring cycle.