AI-Powered Omnichannel Retail: Transforming Consumer Experience
An exploration of how AI transforms retail to maximize benefits and minimize challenges across the omnichannel retail consumer journey
Category «Marketing»
Gen AI Avatar Sales Training: Exploratory Mixed Methods Examination of Diffusion
Generative AI avatar sales training offers a promising addition to traditional role play but faces uncertain adoption. This study examines engagement in an intercollegiate sales competition, revealing a statistically significant link between school experience, use, and performance. Findings are explored through theories of innovation diffusion, rugged landscapes, and self-determination.
Directed Trade Associations: Directed for Impact
Exploring how Directed Trade Associations (DTAs) uniquely drive innovation and strategic leadership within industries, through collaborative and highly focused engagement resulting in enhanced long-term competitiveness and growth.
Thematic Narrative Research to Explore the Traits that Help Shape an Innovator, Entrepreneur, and Philanthropist
This study outlines the use of a phenomenological interviewing process, as defined by Irving Seidman (Seidman, 2019), to explore the traits that contribute to shaping an individual as an innovator, entrepreneur, and philanthropist.
Crowdsourced Online Biometric Studies: Is the juice worth the squeeze?
While promising, online biometric studies with crowdsourced participants have vagaries that can limit success. This paper shares researcher experience with biometric online data collection and a study that compared the differences of online and lab-based eye tracking (ET) and facial expression (FE) data.
Multi-factor Modeling as an Enabler of Supply Chain Risk Management
Supply chains of large-scale, technologically complex products rely on a vast network of suppliers. While supply chain efficiency has improved with the expansion of globalization, supply chain resiliency appears to have worsened. Some would argue, in light of the effects of a global pandemic and war in Eastern Europe, that supply chains have become increasingly …
Assessing marketing strategy: Towards an integrated Maturity Model
Maturity models are a simple but powerful tool applied across an ample range of business disciplines. Originally emerging out of quality management and software engineering, these conceptual models help assess the quality of certain processes or strategies; and identify opportunities and actions needed to move to the next stage in maturity (Wendler, 2012). However, there …
Employee Attrition in Pharmaceutical Sales: ASA Theory
Work values shifted in the face of profits versus layoffs during the Covid 19 pandemic. Without learning opportunities to stay engaged, employees working from home were intellectually stunted and flailing to find inspiration. Business as usual now needed the new leader to emerge in a virtual environment.
This is Not Your Parent’s Internship
Changing demographics, a new definition of work, and economic disruption has changed the market dynamics in hiring interns. This paper provides insights for companies on how students find internships, the percentage of students seeking internships, and what students are seeking in an internship.
Corporate Brand Impact on Sales / Revenue Per Share
The research question explores the importance of corporate brand’s impact on sales / revenue per sharegeneration. This is important because it allows communications executives to understand the impactof their work and justify budget allocations and expenditures.