Category «Empirical findings article»

A Fair Process Approach to Pre-Merger Communication

This study explores senior practitioners’ experiences with pre-merger communication, revealing how principles of fairness—engagement, explanation, and clarity—can mitigate employee anxiety, build trust, and significantly improve M&A outcomes. It offers actionable insights into more effective communication strategies during critical organizational transitions.

Gen AI Avatar Sales Training: Exploratory Mixed Methods Examination of Diffusion

Generative AI avatar sales training offers a promising addition to traditional role play but faces uncertain adoption. This study examines engagement in an intercollegiate sales competition, revealing a statistically significant link between school experience, use, and performance. Findings are explored through theories of innovation diffusion, rugged landscapes, and self-determination.

Crowdsourced Online Biometric Studies: Is the juice worth the squeeze?

While promising, online biometric studies with crowdsourced participants have vagaries that can limit success. This paper shares researcher experience with biometric online data collection and a study that compared the differences of online and lab-based eye tracking (ET) and facial expression (FE) data.

Development of a Theory That Explains Why Funders of Reward-Based Crowdfunding Campaigns Cancel or Decrease Previously Made Pledges

Crowdfunding research has primarily been composed of attempts to identify crowdfunding performance and success factors. A research gap exists concerning funder motivations and behaviors as well as the dynamics that occur with pledge changes during crowdfunding campaigns. Therefore, understanding funder motivations and pledging behaviors during reward-based crowdfunding campaigns was the focus of this inquiry.

Reward-based Crowdfunding in a Pandemic

In early 2020, many entrepreneurs were ready to turn to alternative financing such as crowdfunding. But were the ‘crowd’ financing campaigns like they used to? They were not; paradoxically, they were helping projects succeed at a never-before-seen rate.

Informing Operations: Evaluating the Need to Maintain Complex Process Facility Digital Twins

Ops never maintained ‘Digital Twins’ in the past, why invest scarce resources now? We ask industry experts for their take on lifecycle information asset management of this rapidly emerging techno-trend.