Firms struggle with transforming sales teams and sometimes resort to replacing sales people to accomplish business objectives. Sustainability theory provides a framework for analyzing the effects of replacing salespeople for all stakeholders. By applying sustainability theory to sales transformation, managers can improve understanding of externalities and thus the total cost of the hiring cycle.
The MBR was established specifically to support the needs of three distinct constituencies: the academic community, DBA students, and the community of practicing managers. We recognize, however, that these communities often have different needs. Of particular interest: the importance of speed in the review process and the need for formality of that process.
Welcome to the home page of the Muma Business Review. We are currently completing and revising our initial round of submissions, and we expect to go live in spring 2017, with a target date of May 1. Our first publication, an editorial outlining our philosophy and policies, has already been published.
Basic instructions on using the Muma journal templates.
A brief video on establishing an author/reviewer account with the Muma journals