Welcome to the Muma Business Review

ISSN 2640-6373

The operations and publications of the MBR are supported by the Muma College of Business at the University of South Florida.

The journal’s peer review system is maintained by the Informing Science Institute. To contact the editorial staff, please use the journal’s Contact Us page.

The journal encourages participation from authors and reviewers from around the globe. Additional information on contributing manuscripts as an author can be found on the Authors page. More information on participating as an MBR reviewer can be found on the Reviewers page.

To get started, browse the articles and editorials or use the search and keyword functions to explore specific topics.

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MBR now supports DOIs

Starting in Volume 3 (2019) the Muma Business Review will begin employing DOI links in all citations made within the articles it publishes. This has become common practice in academic journals, and we expect it to become universal. In support of this process, we have already assigned DOI links to all our prior articles. These …

Intangible Capital: Culture of Innovation and its Impact on the Cash Flow Multiple

Intangible assets are growing exponentially as a component of company value, but these assets are often unmanaged due to generally accepted accounting principles (GAAP), which provide no accountability. This research paper reaffirms and expands a proven alternative approach, which utilizes the CoreBrand Index® to measure, value, and manage intangible assets, and their financial impact on …

Editorial: Welcome to the Muma Business Review!

What is the Muma Business Review (MBR)? Why would you read the MBR? Why would you submit your work to the MBR? Why would you serve as an MBR reviewer? This editorial provides a look at the MBR philosophy and procedures. Of particular interest is the way the journal uses templates and its flexible review …