In early 2020, many entrepreneurs were ready to turn to alternative financing such as crowdfunding. But were the ‘crowd’ financing campaigns like they used to? They were not; paradoxically, they were helping projects succeed at a never-before-seen rate.
Authors: Matthew Grace
Cite as: Grace, M. (2022). Reward-based crowdfunding in a pandemic. Muma Business Review 6(5). 87-112. https://doi.org/10.28945/5050