An Innovative Approach to Sales Lead Generation Using Machine Learning

Using the eADR research method we address a problem of practice in the U.S. staffing industry which is the need for more innovative sales lead generation solutions. Working with a leading U.S staffing firm, we designed and implemented a solution that allows the partner firm to discover new leads.

Authors: Denis Edwards


Cite as: Edwards, D. (2021). An innovative approach to sales lead generation using machine learning. Muma Business Review, 5(5). 35-37.