Digital Logistics Capability: Factors Impacting Technology Acceptance

The Naval Air Warfare Center Aircraft Division Logistics Competency is concerned with the willingness of their employees to accept and implement digital technology that will transform the analysis of logistics data. The technology acceptance model helps explain the importance of user perceptions in their intention to implement the technology.

The Naval Air Warfare Center Aircraft Division Logistics Competency is implementing new technology that will transform the way that logistics analysis is performed. Implementing technology can be a challenge for organizations and especially when the technology disrupts the existing logistics processes. Some of the workforce may view the use of digital devices as frustrating and are likely to be reluctant to accept the new technology even with its enhanced benefits that improve logistics. This research uses a systematic review and thematic synthesis to identify the factors impacting a user’s perceptions of the technology and how their perceptions influence acceptance through the theoretical lens of the technology acceptance model. A user’s acceptance is influenced by their perceptions of the complexity and usability of the technology, leadership’s demonstrated support of the technology, and self-perceptions of self-efficacy and trust. Managers should introduce the technology with a positive attitude, choose early adopters to influence peers, and provide tailored training according to the user’s comfort and perceptions to increase trust and increase acceptance.

Authors: Tiffany Strom, Ilene McCoy, Donna W. Jordan, Keni Galmai, Denise Breckon


Cite as: Strom, T., McCoy, I., Jordan, D.W., Galmai, K., and Breckon, D. (2019). Digital logistics capability: Factors impacting technology acceptance. Muma Business Review 3(19). 213-224.