Influences of Decisions and Outcomes on Organizational Identity and Sustainable Viability in Small, Private, Nonprofit, Mission-focused Higher Education Institutions

Achieving institutional relevance, distinctiveness, and affordability among present and future stakeholders determines sustainable viability for small, private, nonprofit higher education institutions. Actionable findings are discussed and a conceptual framework for decision-making is presented.

Authors: Brian J. Gilliam


Cite as: Gilliam, B. (2021). Influences of decisions and outcomes on organizational identity and sustainable viability in small, private, nonprofit, mission-focused higher education institutions. Muma Business Review, 5(6). 39-43.