Tag «Social Exchange Theory»

How Does a Member’s Perception of Value Influence Their Decision to Join a Professional Organization?

A professional organization can increase their paying membership by providing items and activities of value to their members. The items and activities most desired from professional organizations include knowledge sharing, opportunities for collaboration, expanding professional networks, and the availability of collaboration spaces.

Which Drivers of User Engagement Support the Cost-Effectiveness of Online Self-Help Programs? Amazon Turkers Tell Web Managers What Matters.

Open Forest is a provider of online mental health self-help programs and, in this context, it is crucial to understand the needs of potential users. With a high prevalence of ADHD, user needs to establish commitment and loyalty centered on the ability to engage with others online.